So here it is. Revealed officially online this morning at 8am (and I forgot to take a look at it until about 2pm!!) here's the all new, all shiny and fresh logo for the soon-come fifth series of Dr Who, starring Matt Smith and Karen Gillen. This is the logo which will be adorning Dr Who merchandise for the next few years, replacing the familiar eliptical logo the show has used since its return in 2005.
The Dr Who fan community often gets in a right old tizz about things like this - too much lens flare, too flat, too big, too tall, too squat - but to Stuff it looks like...well, a logo. I don't tend to get worked up about things like this; it's some words in a shape, after all. But it looks cool, modern, new and it does its job well. Here's to it.
What do you think of the new Dr Who logo? Over-react or under-react as much as you like...leave a comment and let me know what you think!!